Thursday, October 24, 2013

Apple Hires a Fashionista to Add Some Bling to Its Online & Instore Retail

Kathy Gordon, Ian Sherr and Joann S. Lublin report Apple is "hiring Angela Ahrendts, the chief executive behind a seven-year growth spurt at British luxury-goods company Burberry Group Inc." They report Apple's 365 stores generate average sales of over $50 million a store.

Helen Thomas interviews Kathy Gordon, the Journal's Retail Reporter, about why:

To understand Ahrendts uses media, consider this YouTube video based on Burberry's work with

No comments: