Monday, October 12, 2015

David versus Goliath: Bollywood's new challange

India has one of the world's fastest growing economies and its second largest population, a population projected to overtake China in the not too distant future. Bollywood's produces far more movies, though less revenue, than Hollywood and is known for its fantasy feeding extravaganzas. Now it is experiencing a new genre facilitated by the digital revolution.

Short films in India are attracting investors and established Bollywood players, spoiling audiences for choice. On October 6, 2015, the FT's Jyotsna Singh reported from Mumbai on how the explosion of digital access has fueled their popularity:

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