Kathy Gordon, Ian Sherr and Joann S. Lublin report Apple is "hiring Angela Ahrendts, the chief executive behind a seven-year growth spurt at British luxury-goods company Burberry Group Inc." They report Apple's 365 stores generate average sales of over $50 million a store.
Helen Thomas interviews Kathy Gordon, the Journal's Retail Reporter, about why:
To understand Ahrendts uses media, consider this YouTube video based on Burberry's work with Salesforce.com:
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