Mattel Reads Comic Book Fans At the New York Comic Con

MarketWatch's Andria Cheng discovers Geek Chic. The big comic book show, New York's Comic Con, brings die-hard fans dressed as Captain America or Spiderman together with Marvel and Mattel marketers. The Toy Entertainment Industrial complex learns here where geeky things are the new cool: Just think–your geekrobe could become next year's action toy!