Saturday, October 13, 2012
Mattel Reads Comic Book Fans At the New York Comic Con
MarketWatch's Andria Cheng discovers Geek Chic. The big comic book show, New York's Comic Con, brings die-hard fans dressed as Captain America or Spiderman together with Marvel and Mattel marketers. The Toy Entertainment Industrial complex learns here where geeky things are the new cool: Just think–your geekrobe could become next year's action toy!