Wednesday, July 13, 2011

Competing with Home Brew? Anything for Market Share!

The Financial Times reports that "The booze market in Uganda, brewing beer since the 1950s, is growing fast."  In this three minute and 52 second video, Katrina Manson reports on South African SABMiller’s strategy to brew its cheapest bottled beer from crops grown by local farmers and compete with home brew. Katrina Manson is the Financial Times' east Africa correspondent. She tells us about "South African SABMiller’s strategy to brew its cheapest bottled beer from crops grown by local farmers and compete with home brew."