Monday, April 28, 2008
The newspapers' decline goes on. Overall circulation is down 3.6%. While a competing medium's decline may be welcome news to the Postal Service, it is not a sanguine sign of health in the ad market.
Advertising has become more cyclical with each passing decade. With the economy in recession since last summer and a large mess to clean up after the financial excesses of the financial excesses of the last decade, do not expect a quick rebound.