How the iPhone Was Born: Inside Stories of Missteps and Triumphs

How the iPhone Was Born: WSJ 6/25/2017 9:00AM 

On the iPhone’s 10th birthday, former Apple executives Scott Forstall, Tony Fadell and Greg Christie recount the arduous process of turning Steve Jobs’s vision into one of the best-selling products ever made.

Apple Hires a Fashionista to Add Some Bling to Its Online & Instore Retail

Kathy Gordon, Ian Sherr and Joann S. Lublin report Apple is "hiring Angela Ahrendts, the chief executive behind a seven-year growth spurt at British luxury-goods company Burberry Group Inc." They report Apple's 365 stores generate average sales of over $50 million a store.

Helen Thomas interviews Kathy Gordon, the Journal's Retail Reporter, about why:




To understand Ahrendts uses media, consider this YouTube video based on Burberry's work with Salesforce.com: